Considering its geographical area, climate and demographic features, wealth of natural resources, as well as the social framework and history of development of the Republic of Serbia, the green economy and green growth are the best paths for increasing the competitiveness of the Serbian economy. A shift of the development paradigm is not possible without changing the manner of producing, importing, transferring, distributing and consuming energy. The case study presenting benefits from building wooden houses highlights a possible solution for the problem of energy-efficient construction by using locally available material. Serbia has a decades-long tradition of wood construction technology.